Divini
The rangeWhat we runOn tourWhy usHow we launch •
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Merchandise for touring artists

You wrote the lines. We build the rest.

We fund, build and run your merch — online and on tour. You approve the artwork and take a share of every sale.

See the rangeHow it worksOn tour
cap 100
4 : 1 contrast
serif 1.9 × stem
2 parts  /  1 mark
$0
Up front for your store
0
Stock you hold
12
Online jobs we run
1
Left with you: approve
We plug into the store you already run
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The range

We build the merch business. You just approve it.

Built from your specials, your records and the lines people already quote back at you — priced from an impulse buy to the top of the range.

ZB-001 rev A
TOUR 2026 · 41 DATES
$35
Tour tee Approved
ZB-002 rev B
“THE LINE” FROM THE SPECIAL
$75
Heavy hoodie Approved
ZB-003 rev C
ATL
$32
City cap Approved
ZB-004 rev D
TOTE
$26
Canvas tote Passed
ZB-005 rev E
QUOTE
$22
Quote mug Approved
ZB-006 rev F
$45
Signed poster Passed

Every design goes past you before it goes live. Mockups are illustrative. Fans now leave with 2.1 items, up from 1.7 (atVenu, 2025).

What we run online

An online store is twelve jobs. We run all of them.

On you
1211109876543210
On us
0123456789101112
01 Research into your material You Us
02 Design and art direction You Us
03 Mockups and promo assets You Us
04 Storefront build and upkeep You Us
05 Conversion, upsells, optimisation You Us
06 Email and SMS automations You Us
07 Drop planning and the calendar You Us
08 Print, samples, QC and fulfilment You Us
09 Customer service, returns, chargebacks You Us
10 Advertising — spend funded by us You Us
11 Entity, insurance, tax and filings You Us
12 Reporting and sell-through You Us
13 Approve the work You —

Also inside: drop emails and SMS · abandoned-cart and back-in-stock flows · tested mockups · bundles from what sells.

What you do
Approve.
Up front
$0
You get paid
Monthly.

Three ways to cover the job.

You absorb it
Your hours

And you front the print run.

What it costs you, every month
You hire for it
Your money

Paid before a single item sells.

What it costs you, every month
You hand it over
Nothing

We are paid only from profit we make.

What it costs you: nothing, until it works
Why us

Every merch company will print your shirts. Not one will put a media budget in the contract.

Ten thousand people who already like you
Becomes something they can hold
Becomes a name on the chest
Becomes money that arrives every month
Who carries it Print-on-demandMerch housesDone-for-youDivini
Production & fulfilment Print-on-demand✓ ThemMerch houses✓ ThemDone-for-you✓ ThemDivini✓ Us
Design & art direction Print-on-demand— YouMerch houses✓ ThemDone-for-you— Billed hourlyDivini✓ Us, included
Merchandising the storefront Print-on-demand— YouMerch houses✓ ThemDone-for-you✓ ThemDivini✓ Us
A media budget in the contract Print-on-demand— YouMerch houses— YouDone-for-you— Listed, never committedDivini✓ Us, capped and dated
A calendar tied to your dates Print-on-demand— YouMerch houses— RarelyDone-for-you— Tooling onlyDivini✓ Us
The table on tour Print-on-demand— YouMerch houses✓ Them, against an advanceDone-for-you— SomeDivini✓ Us, stock funded
What you put up front Print-on-demand— Your ad budget and your hoursMerch houses— Recoupable advanceDone-for-you— $50/hr + a 300-unit minimumDivini✓ Nothing
Equity taken in your brand Print-on-demand✓ NoneMerch houses✓ NoneDone-for-you— Some take itDivini✓ None
Split moves in your favour Print-on-demand✓ No splitMerch houses— Fixed royaltyDone-for-you— Mostly unpublishedDivini✓ Every band
You keep it all if it ends Print-on-demand✓ It’s your storeMerch houses— Advance repayableDone-for-you— VariesDivini✓ Store, artwork, suppliers, filings

Nothing up front

No fee, no retainer, no minimum order.

No equity, ever

A share of profit while we run it. Your name stays yours.

A split that tilts to you

In writing before you sign, and it moves your way as you grow.

Your range stays yours

New products only. What you already sell stays 100% yours.

Online, we cannot
stock out.

01
A fan buys

On your store, or one we build.

02
It routes

To the print partner nearest them.

03
Printed & shipped

Direct, tracked. Returns come to us.

04
You get paid

Live dashboard, monthly statement.

One printer

Seven of its own factories. One QC standard.

No brokers

Most orders printed and shipped in 2–5 working days.

Routed per order

US orders print in the US, EU orders in the EU.

How we launch

Nothing about this
is improvised.

00

Built first, terms after

Store, range and flows built at our cost. Yours to keep.

01

One closed drop

Small, to a known list, on purpose.

02

Standards, in writing

Service times, backed by our share of the profit.

03

A runbook you own

Suppliers, artwork and logins, updated monthly.

The detail

Read the launch strategy

10 chapters
Where it lives

Plug into your store. Or let us build one.

A

Inside the store you run

Added as a collaborator, never a password.

ShopifySquarespaceWixWooCommerceBigCommerceBig CartelWebflowBandcamp
B

A dedicated store we build

Built on your domain. We build it and pay for it.

Your existing theme1–2 wks
A custom theme, built to the design3–5 wks
Headless storefront, exactly the concept2–4 wks

Your existing range stays 100% yours.

C

At the table, on every date

The same range, sold at the venue.

How the table runs ↓
On tour

The store sells all year. The table sells on the night.

Settlement Night 03 · Los Angeles
Counted in240
Counted out58
Sold182
SMLXL2XL
Illustrative · by design and by size
Store
open all year
JFMAMJJASOND
Table
one night a city
SeattleSan FranciscoLos AngelesDenverDallasChicagoAtlantaNew York
6–8 weeks out
01

Run printed

Bought by us, sized from store sales.

Load-in
02

Stock on the road

Counted in before doors.

Doors
03

Sellers at the table

Staffed by our vending partner.

After the show
04

Settled nightly

Itemised by design and size.

Last date
05

Leftovers online

Into the store, not a garage.

Divini All access
  • The range
  • The stock
  • Venue settlement
  • One statement
Vending partner Table
  • Sellers
  • The till
  • Sales tax at the table

Chosen to fit each tour’s routing, room size and requirements.

You Artist
  • Send the dates
  • Approve the artwork

Vending partners staff the table. We buy the stock and carry the risk.

How the table runs  →
Our own line shop.divini.co.uk  ↗

Our own jewellery line: seventy-nine pieces, made in-house end to end.

Divini  ·  01
Signature necklaceProduct & sourcing
Divini  ·  02
Rose & pearl lariatPhotography
Divini  ·  03
Gift packagingBrand & unboxing
Divini ™

Live and taking orders.

Shop the line at shop.divini.co.uk  →
BrandPackagingStoreCampaigns

Send us a name
and a tour date.

Email contact@divini.co.uk Start a conversation →
Zak Brothers Ltd · registered in England & Wales, company no. 17377645 · 128 City Road, London EC1V 2NX Divini™  ·  © 2025 Divini. All rights reserved.